ABCD Model of Personal Branding

Category Archives: Workshop

ABCD Model of Personal Branding

January 7, 2018

Personal Branding can be best explained through the ABCD Model A – Appearance • The way you dress and groom B – Behaviour (Professional conduct, etiquette and social protocol) • The way you conduct yourself should be in sync with your personal brand strategy. They way you behave with others, is how others will behave […]

Identifying your Personal Brand

January 1, 2018

In the previous blog we spoke about the importance of Personal Branding for individuals in this highly competitive and global world. Let us now look at how we can create our own Personal Brands. IDENTIFYING YOUR BRAND: 1. Authenticity – Create a brand that stands for the real you. Your true personality, values and strengths. […]