“Executive Presence” – The Missing Link between Merit and Success
In a study conducted at Harvard University, it was found that a personâ€™s success depends 15% on technical skills and whooping 85% is based on soft skills. Even though a lot of people deserve to become the CEO or get a promotion based on their skills, expertise, knowledge, they may not get the coveted title. In todayâ€™s fast moving, competitive and global world, possessing knowledge may not help a person grow in their career and become successful.
The missing link between merit and success is often â€œExecutive Presenceâ€. Executive Presence is also called ones invisible resume. It goes way beyond ones qualifications or knowledge. EP is the entire package. It comprises of an individualâ€™s personality, charisma, ability to connect with people, composure, confidence and a lot more.
A lot of qualities associated with EP are intangible. It is our â€œPersonal Brandâ€ that can create a tangible persona in the eyes and minds of people.
Companies invest crores of rupees, time and strategy on branding activities in order to differentiate themselves from competitors and to create a distinct impression in the minds of customers. Similarly, individuals need to create our â€œPersonal Brandâ€ to differentiate ourselves from our competitors.